Phone and email prospecting templates

Law firm marketing is essential to business development. In the past, I have worked with hundreds of law firms on developing their websites to attract their ideal clients as well as auditing their digital footprint to be sure information is correct and will attract a prospective client. If you are a small law firm with a focus on helping nonprofit organizations, below are email and phone call talk tracks that your team can execute to gain more potential client meetings.

Phone call prospecting script template:

Good morning/ afternoon,

I’m NAME with LAW FIRM NAME. I am calling to talk with NAME (the person in charge of business operations).

The reason for my call is that I am familiar with NONPROFIT NAME and admire your mission. My local firm provides (TAILOR TO YOUR FIRM'S SERVICES) education and consultation exclusively to nonprofits to increase charitable giving and safeguard your organization’s best interests.

I’m passionate about helping nonprofits and would appreciate the opportunity to get to know you and learn more about NONPROFIT NAME. Would you be available for 15 minutes in the next week or so? How is Tuesday or Wednesday?
 
Email prospecting template 1:

Subject line: PROSPECT NAME with NONPROFIT NAME  
 
Good morning/ afternoon, NAME.

I’m NAME with LAW FIRM NAME. I am reaching out because I am familiar with NONPROFIT NAME and admire your mission. My local firm provides (TAILOR TO YOUR FIRM'S SERVICES) education and consultation exclusively to nonprofits to increase charitable giving and safeguard your organization’s best interests.

I’m passionate about helping nonprofits and would appreciate the opportunity to get to know you and learn more about NONPROFIT NAME. Would you be available for 15 minutes in the next week or so? How is Tuesday or Wednesday?
I look forward to talking with you soon.

Thank you,
 

 
Email prospecting template 2:

Subject line: Policies every nonprofit needs
 
Good morning/ afternoon, NAME.

I’m NAME with LAW FIRM NAME. I am reaching out because I am familiar with NONPROFIT NAME and admire your mission. Our local firm provides (TAILOR TO YOUR LAW FIRM'S SERVICES) education and consultation exclusively to nonprofits to increase charitable giving and safeguard your organization’s best interests.

Here is an article (HYPERLINK A CURRENT ARTICLE, IF IT IS ONE FROM YOUR FIRM'S BLOG, EVEN BETTER!) written by AUTHOR NAME that you may find helpful in raising awareness for policies essential to the success of nonprofit organizations. 

We are passionate about helping nonprofits and would appreciate the opportunity to get to know you and learn more about NONPROFIT NAME. Would you be available for 15 minutes in the next week or so? How is Tuesday or Wednesday?

I look forward to talking with you soon.

Thank you,

The templates above can easily be modified to fit your law firm's specific needs. I hope you find this helpful to advance your legal client business development!