3 Tips for Law Firm Ratings and Reviews

Finding an attorney is similar to finding a dentist, accountant, or even a doctor. Potential clients want and expect to see your reviews online. Know that word of mouth is not a strategy for business development because people are searching for your services online. Ratings and reviews are all about the client experience and know that your clients want and expect to see your reviews online. Understand that your clients' communication with their firm is just as important to them as your legal expertise. Consider bad reviews a gift as an opportunity to improve your process.

Here are three tips on curating ratings and reviews for your law firm: 

1. Own it! Send a link via email to your clients throughout the process so that you can garner feedback and make any adjustments before your representation is through.

2. Provide a place for reviews! Have an informative website. Showcase and display reviews of your business. Consider links to third-party websites where consumers can view your reviews and write reviews as well. 

3. Professional social presence! Maintain an active, professional social media presence for your firm because that is where your potential clients and current clients are going and feel comfortable reading reviews and writing reviews about businesses.