3 Tips for Law Firm Marketing and Business Development

Here are three marketing and business development tips for your law firm: 

1. Measure Marketing KPI's. 

Measure your marketing strategy key performance indicators to see what is working. Things like organic traffic to your website, number of leads generated, conversion rates, and acquisition costs. 

2. Measure Business Development KPI's. 

Measure your KPI's for your business development as well. Things like number of leads per month and how many of those leads turn in to consultations. 

3. Adjust where needed. 

If you have high traffic to your website but low conversion rates, consider a website refresh. If you have low traffic to your website, consider adding new content.